Fomentando la adquisición de competencias a través de TIC. El uso de los sistemas de mandos de respuesta como herramienta docente

Abstract

Under the principles established in the European Higher Education Area (EHEA), the student becomes the central element of the learning process, and this has resulted in a fundamental change in the way students learn by shifting the focus to the acquisition of generic and specific competences. In this study, our goal is to investigate the degree to which the use of audience response systems (ARS) in a marketing course promotes the acquisition of generic and specific competences by the students. We describe the experience developed in a new marketing course that belongs to two bachelor degrees in the Universidad de Zaragoza: Marketing degree, and Finance and Accountability degree. To examine the ability of ARS to promote the acquisition of competences among students, we have collected self-reported information using a survey among students that used the technology, and have combined it with (more objective) internal data about the grades obtained by each student in the marketing course. The results of the study reveal that the use of ARS promotes the acquisition of specific competences (those related to the marketing course). At the same time, the use of ARS significantly promotes the acquisition of generic competences such as teamwork, the ability to interact with peers, the ability to critically analyze information, and decision making, among others. Thus, we can conclude that, when properly integrated in the pedagogic design of the teaching activities, ARS improve the learning process by promoting the acquisition of generic and specific competences by students, contributing to the success of the EHEA framework.

http://dx.doi.org/10.15304/ie.24.1516