Descripción microestructural contrastiva inglés-español de un corpus de sitios web corporativos sobre automoción: fundamentos teórico-metodológicos para un análisis cuantitativo y cualitativo

Abstract

This article aims to design an instrument of analysis which can describe the microstructure of an English-Spanish corpus on corporate websites in the automotive sector. In order to do this, we have studied the aspects which characterize our object of study: the concept of the technical text, the relevance of websites and the relation between the GILT sector and textual function. This instrument is based, from a functional point of view, on the selection of two groups of parameters of study: the first one is studied with a quantitative method and includes the description of technical vocabulary, specialized vocabulary and modalized vocabulary; the second one is studied with a qualitative method and includes the description of the neology, rhetorical devices, abbreviations, or the use of proper names, among others.