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José Nicolás del Río Castro
Universidade de Santiago de Compostela
Spain
No 10 (2011): Arte e identidade, Articles
DOI: https://doi.org/10.15304/qui.10.669
Submitted: 02-01-2013 Accepted: 02-01-2013
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Abstract

Online museums have established themselves as leisure, learning and work resources for global audiences. However, a large number of contemporary art museums tend to communicate their online assets according to internal cataloguing and documentation models, rather than through communication strategies geared to a large and diverse audience. Consequently, this type of museums usually become digital repositories of data when information is vast, or brochures for the physical museum, when information is scarce. The present essay analyzes the artistic and documental online assets of 40 museums of contemporary art, and presents alternative communication models not based solely on data classification, but on meaning contextualization.
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