A Ribeira Sacra como destino turístico: análise desde a perspectiva dos seus visitantes

Barra de artigos

PDF PDF (Español)

Contido principal do artigo

Roberto Carballo Meiriño
Universidade de Vigo
España
José Antonio Fraiz Brea
Universidade de Vigo
España
Elena Rivo López
Universidade de Vigo
España
Vol 22 No 1 (2013), Artigos
DOI https://doi.org/10.15304/rge.22.1.1266
Recibido: 12-06-2013 Aceptado: 12-06-2013
Copyright Como citar

Resumo

A Ribeira Sacra é unha zona esencialmente rural que engloba municipios nas dúas provincias interiores de Galicia. Nesta contorna espacial desenvolvemos unha investigación de campo para describir o perfil dos visitantes e coñecer a avaliación que realizan sobre a calidade dos servizos proporcionados polas empresas e sobre outros recursos da zona. As conclusións pretenden contribuír a mellorar a estratexia de comercialización deste destino turístico.

Palabras chave

Ribeira Sacra, Destino turístico, Turismo rural, Motivacións turísticas, Satisfacción do consumidor, Importance-performance analysis
Citado por

Detalles do artigo

Citas

ÁBALO, J.; VARELA, J.; MANZANO, V. (2007): “Importance Values for Importance-Performance Analysis: A Formula for Spreading Out Values Derived from Preference Rankings”, Journal of Business Research, 60 (2), pp. 115-121.

ÁBALO, J.; VARELA, J.; RIAL, A. (2006): “El análisis de importancia-valoración aplicado a la gestión de servicios”, Psicothema, 18 (4), pp. 730-737.

ANDERSON, E.W.; SULLIVAN, M.W. (1993): “The Antecedents and Consequences of Customer Satisfaction for Firms”, Marketing Science, 12 (Spring), pp. 125-143.

ARBORE, A.; BUSACCA, B. (2011): “Rejuvenating Importance-Performance Analysis”, Journal of Service Management, 22 (3), pp. 409-429.

BACON, D.R. (2003): “A Comparison of Approaches to Importance-Performance Analysis”, International Journal of Market Research, 45 (1), pp. 55-71.

BAKER, D.A.; CROMPTON, J.L. (2000): “Quality, Satisfaction and Behavioral Intentions”, Annals of Tourism Research, 27 (3), pp. 785-804.

BALOGLU, S.; MCCLEARY, K.W. (1999): “A Model of Destination Image Formation”, Annals of Tourism Research, 26 (4), pp. 868-897.

BECKEN, S.; LENNOX, J. (2012): “Implications of a Long-Term Increase in Oil Prices for Tourism”, Tourism Management, 33 (1), pp. 133-142.

BIGNÉ, J.E.; SÁNCHEZ, M.I.; SÁNCHEZ, J. (2001): “Tourism Image, Evaluation Variables and After Purchase Behaviour: Inter-Relationship”, Tourism Management, 22 (6), pp. 607-616.

BUHALIS, D. (2000): “Marketing the Competitive Destination of the Future”, Tourism Management, 21 (1), pp. 97-116.

BURNS, A.C. (1986): “Generating Marketing Strategy Priorities Based on Relative Competitive Position”, Journal of Consumer Marketing, 3 (4), pp. 49-56.

BURNS, A.C.; BUSH, R.F. (2000): Marketing Research. 3ª ed. Upper Saddle River, NJ: Prentice Hall.

CAMPBELL, C.J.; LAHERRÈRE, J.H. (1998): “The End of Cheap Oil”, Scientific American, 278 (3), pp. 60-65.

CHI, C.G.Q.; QU, H. (2008): “Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach”, Tourism Management, 29 (4), pp. 624-636.

CORREIA, A.; OOM P.; MOÇO, C. (2007): “Modeling Motivations and Perceptions of Portuguese Tourists”, Journal of Business Research, 60 (1), pp. 76-80.

CROMPTON, J.L. (1979): “Motivations for Pleasure Vacation”, Annals of Tourism Research, 6 (4), pp. 408-424.

DANN, G.M. (1981): “Tourism Motivations: An Appraisal”, Annals of Tourism Research, 8 (2), pp. 189-219.

DENG, W. (2007): “Using a Revised Importance-Performance Analysis Approach: The Case of Taiwanese Hot Springs Tourism”, Tourism Management, 28 (5), pp. 1274-1284.

ECHTNER, C.M.; RITCHIE, J.R.B. (1991) “The Meaning and Measurement of Destination Image”, The Journal of Tourism Studies, 2 (2), pp. 2-12.

GALLARZA, M.G.; GIL, I.; CALDERÓN, H. (2002): “Destination Image: Towards a Conceptual Framework”, Annals of Tourism Research, 29 (1), pp. 56-78.

HUDSON, S.; HUDSON, P.; MILLER G.A. (2004): “The Measurement of Service Quality in the Tour Operating Sector: A Methodological Comparison”, Journal of Travel Research, 42 (3), pp. 305-312.

JACCARD, J.; BRINBERG, D.; ACKERMAN, L.J. (1986): “Assessing Attribute Importance: A Comparison of Six Methods”, Journal of Consumer Research, 12 (4), pp. 463-468.

JANG, S.C.; MORRISON, A.M.; O’LEARY, J.T. (2002): “Benefit Segmentation of Japanese Pleasure Travelers to the USA and Canada”, Tourism Management, 23 (4), pp. 367-378.

KAU, A.K.; LIM, P.S. (2005): “Clustering of Chinese Tourists to Singapore: An Analysis of their Motivations, Values and Satisfaction”, International Journal of Tourism Research, 7, pp. 231-248.

KOTLER, P.; HAIDER, D.H.; REIN, I.J. (1993): Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York, NY: Free Press.

KOZAK, M. (2002): “Comparative Analysis of Tourist Motivations by Nationality and Destinations”, Tourism Management, 23 (3), pp. 221-232.

LICHROU, M.; O’MALLEY, L.; PATTERSON, M. (2008): “Place-Product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations”, Journal of Strategic Marketing, 16 (1), pp. 27-39.

MARTILLA, J.A.; JAMES J.C. (1977): “Importance-Performance Analysis”, Journal of Marketing, 41 (January), pp. 77-79.

MURPHY, P.; PRITCHARD, M.P.; SMITH, B. (2000): “The Destination Product and Its Impact on Traveller Perceptions”, Tourism Management, 21 (1), pp. 43-52.

NASH, R.; MARTIN, A. (2003): “Tourism in Peripheral Areas - The Challenges for Northeast Scotland”, International Journal of Tourism Research, 5 (3), pp. 161-181.

NESLIN, S.A. (1997): “Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights”, Journal of Marketing Research, 18 (1), pp. 80-86.

OH, H. (2001): “Revisiting Importance-Performance Analysis”, Tourism Management, 22 (6), pp. 617-627.

OLIVER, R.L. (1980): “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions”, Journal of Marketing Research, 27 (November), pp. 460-469.

OLIVER, R.L. (1999): “Whence Consumer Loyalty?”, Journal of Marketing, 63 (Special Issue), pp. 33-44.

QU, H.; HYUNJUNG, L.; HYUNJUNG, H. (2011): “A Model of Destination Branding: Integrating the Concepts of the Branding and Destination Image”, Tourism Management, 32 (3), pp. 465- -476.

RODRÍGUEZ, I.A.; SAN MARTÍN, H. (2008): “Tourist Satisfaction a Cognitive-Affective Model”, Annals of Tourism Research, 35 (2), pp. 551-573.

YAVAS, U.; SHEMWELL, D.J. (2001): “Modified Importance-Performance Analysis: An Application to Hospitals”, International Journal of Health Care Quality Assurance, 14 (3), pp. 104- -110.

YOON, Y.; UYSAL, M. (2005): “An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model”, Tourism Management, 26 (1), pp. 45-56.