La Ribeira Sacra como destino turístico: análisis desde la perspectiva de sus visitantes

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Roberto Carballo Meiriño
Universidade de Vigo
España
José Antonio Fraiz Brea
Universidade de Vigo
España
Elena Rivo López
Universidade de Vigo
España
Vol. 22 Núm. 1 (2013), Artículos
DOI: https://doi.org/10.15304/rge.22.1.1266
Recibido: 12-06-2013 Aceptado: 12-06-2013
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Resumen

La Ribeira Sacra es una zona esencialmente rural que engloba municipios en dos provincias interiores de Galicia. En este entorno espacial desarrollamos una investigación de campo para describir el perfil de los visitantes y conocer la evaluación que realizan sobre la calidad de los servicios proporcionados por las empresas y sobre otros recursos de la zona. Las conclusiones pretenden contribuir a mejorar la estrategia de comercialización de este destino turístico.

Palabras clave:

Ribeira Sacra, Destino turístico, Turismo rural, Motivaciones turísticas, Satisfacción del consumidor, Importance-performance analysis
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