The Ribeira Sacra as a Tourist Destination: Analysis from the Perspective of Its Visitors

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Roberto Carballo Meiriño
Universidade de Vigo
Spain
José Antonio Fraiz Brea
Universidade de Vigo
Spain
Elena Rivo López
Universidade de Vigo
Spain
Vol 22 No 1 (2013), Articles
DOI: https://doi.org/10.15304/rge.22.1.1266
Submitted: 12-06-2013 Accepted: 12-06-2013
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Abstract

The Ribeira Sacra is a largely rural area located between the two inland provinces of Galicia. In this geographical space we develop a field research to describe the profile of visitors and to know their assessments on the quality level provided by tourist services, and satisfaction with other resources in this area. The findings are intended to contribute to improve the marketing strategy of this tourist destination.

Keywords:

Ribeira Sacra, Tourist destination, Rural tourism, Tourist motivations, Consumer satisfaction, Importance-performance analysis
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