EL CINE MEXICANO DE PISTOLEROS EN LOS AÑOS SESENTA: HERENCIAS, HIBRIDACIONES Y FÓRMULAS

Abstract

We will analyze a corpus of Mexican films from the sixties around stories of gunmen, associated with the classic western genre, but including characteristics of musicals. We will address titles produced by José Luis and Guillermo Calderón, promotors of an industrialistic line of cinema that required the elaboration of successful formulas to maintain the national market in the face of changes in aesthetics paradigms in the cinematographies of the region. The objectives of this work will be to locate the references that those films took from preceding works launched in the Golden Age of Mexican cinema, and to highlight the hybridization of styles and narratives presented in the new products, and finally, to highlight the traits that served as a matrix for attracting a popular audience. We will take as a sample three movies, analyzing those filmic texts both from the studies of cinematographic genres as well as in the configuration of characters and spaces. We will notice that in the industrial crisis that Mexican cinema of the sixties was crossing there was a need to blunt profitability through the updating of successful genres as comedias rancheras, unifying them in new cultural standarized products to ensure the return to cinemas.