Abstract

The starting point for this paper is the idea of narrative, and its transformation in the age of technical reproducibility, as proposed by Walter Benjamin (which manages to match the decline of the art of storytelling with the decline of the aura).  And it is a question of following the vicissitudes that this transformation has undergone since then: with the emergence of narratology (with the technological changes of post-industrial society and the expansion of mass media); with the postmodern destruction of meta-narratives (which corresponds to the emergence of computer and artificial intelligence technologies); and with the expansion of cybertexts, social networks and video games (with the rise of globalised cognitive capitalism, the last stretch of the so-called Electric Age).