A xestión emprendedora social dos vinculos das redes persoais: A utilización de redes sociais aumenta o acceso ós recursos?
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A investigación sobre o emprendemento social destaca a importancia dos recursos, xa que a falta deles pode socavar a actividade e a misión dunha organización social. Para manter ou aumentar a cantidade de recursos dispoñibles, o emprendedor social necesita administrar os vínculos da súa rede persoal a través das redes sociais para conectarse coas partes interesadas actuais e buscar outras novas. Esta investigación utiliza datos primarios recompilados dunha enquisa de organizacións sociais para ver se a dependencia da rede do emprendedor social nas redes sociais aumenta a cantidade de recursos dispoñibles para a organización social. Os datos primarios recompiláronse entre xaneiro e marzo de 2020. Os resultados obtidos de 313 organizacións sociais en Portugal mostran que os vínculos da rede de emprendedores sociais teñen un efecto directo e indirecto. Directamente, a xestión dos vínculos do emprendedor social cos stakeholders parece atraer recursos para a organización social. Os efectos indirectos prodúcense a través do uso das redes sociais, en primeiro lugar, ao buscar e establecer relacións con novos stakeholders e, en segundo lugar, ao xestionar os vínculos persoais coa rede actual de stakeholders.
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