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Syahmardi Yacob
Management Study Program, Faculty of Economics and Business, Universitas Jambi, Jl. Raya Jambi-Muara Bulian, Km.15 Mendalo Darat, Jambi, Indonesia, 36361
Indonesia
https://orcid.org/0000-0002-6827-277X
Urip Sulistiyo
Linguistics Study Program, Faculty of Teaching and Education, Universitas Jambi, Jl. Raya Jambi-Muara Bulian, Km.15 Mendalo Darat, Jambi, Indonesia, 36361
Indonesia
http://orcid.org/0000-0002-3270-1261
Jefri Marzal
Information System Study Program, Faculty of Science and Technology, Universitas Jambi, Jl. Raya Jambi-Muara Bulian, Km.15 Mendalo Darat, Jambi, Indonesia, 36361
Indonesia
http://orcid.org/0000-0003-0243-469X
Ade Perdana Siregar
Management Study Program, Faculty of Economics and Business, Universitas Jambi, Jl. Raya Jambi-Muara Bulian, Km.15 Mendalo Darat, Jambi, Indonesia, 36361
Indonesia
http://orcid.org/0000-0002-8163-5037
Amirul Mukminin
Linguistics Study Program, Faculty of Teaching and Education, Universitas Jambi, Jl. Raya Jambi-Muara Bulian, Km.15 Mendalo Darat, Jambi, Indonesia, 36361
Indonesia
https://orcid.org/0000-0002-6806-1315
Vol 32 No 3 (2023), Articles, pages 1-24
DOI: https://doi.org/10.15304/rge.32.3.9001
Submitted: 30-01-2023 Accepted: 13-03-2023 Published: 20-08-2023
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Abstract

The COVID-19 pandemic has significantly impacted the health, economy, and social sectors, and micro, small, and medium-sized enterprises (MSMEs) worldwide, including in Indonesia. This paper examines the use of social media and e-commerce with an entrepreneurial orientation to enhance the business performance of MSMEs. The study should serve as a model for improving the quality of micro, small, and medium-sized enterprises in the Jambi Province, in Indonesia. The research employs quantitative and qualitative approaches. The latter method employs in-depth interviews, focus group discussions (FGDs), and observation, whereas the former uses the partial least squares method (PLS). The findings and discussions conclude that social media adoption positively affected the performance and entrepreneurial orientation of MSMEs during the said period. Similarly, e-commerce positively affected the performance and entrepreneurial orientation of MSMEs. Entrepreneurialism and social media adoption had a significant impact on the performance of MSMEs, and due to its entrepreneurial orientation, e-commerce influenced the performance of MSMEs.