O spot presidencial estadounidense a través de su música. Dos primeiros anuncios televisivos á consolidación de internet como campo de batalla electoral Dos primeiros anuncios televisivos á consolidación de internet como campo de contenda electoral
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Este artigo baséase na observación dos spots recollidos no Museo da Imaxe en Movemento e nas canles de YouTube dos candidatos á presidencia dos Estados Unidos.Non foi ata a década dos 80 cando se normalizou o uso da música neste tipo de publicidade. Hai un uso decrecente do jingle e unha mellora na integración debido á congruencia e complementariedade dos significados que proporciona a música. Na década dos noventa hai un claro incremento do número de spots estreados, a través dos cales se establecen os seus clichés estilísticos musicais máis característicos. No século XXI estanse integrando os recursos musicais da publicidade emocional, e na actualidade estase a normalizar un sensacionalismo que absorbe o estilo do tráiler cinematográfico. A través da música, o spot distingue a finalidade do anunciante e indica palabras con silencios ou outros recursos musicais.
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