Ausentismo, indecisión y campañas digitales en la carrera hacia las alcaldías 2019 en Ecuador

Abstract

This research work was developed under the quantitative approach, based on the type of correlational, descriptive and non-experimental research; Based on data from the 2019 sectional elections of the 221 cantons of Ecuador, it was proposed to determine the relationship between valid votes, absenteeism, null votes, white votes and the number of mayoral candidates, as well as He sought to establish the level of efficiency of the political communication strategy through the conversion rate of followers of the Facebook and Twitter platforms to valid votes. Among the main results, the significant correlation between the study variables stands out, for example, white and null votes presented a positive and significant relationship with absenteeism (0.850 and 0.867, respectively), while on the other, the rates Conversion suggests an efficient performance of the communication strategy on social platforms; However, it is a mistake to generalize these results as a determining factor in the sectional elections of 2019, because political strategists in Ecuador generally resort to political communication tactics through traditional media.