Comunicación de Masa en Siglo XXI Argentina: una colección orientada por Héctor Schmucler

Abstract

We will offer a study of the collection “Comunicación de Masa” (Mass Communication), led by Héctor Schmucler in Siglo XXI Argentina publishsers, who published eight volumes over the period 1972–1973. Our efforts need to be thought of as part of a larger field, which delves into the publishing practices of Argentina main actors from a communication and culture intellectual history approach. Research on this aspect of intellectual activity allows to reconstruct the social conditions of emergence for this field of knowledge, and to locate the participation of this set of specialized discourses into a wider political and cultural universe.

Thus, the collection Comunicación de masa will allow us to highlight the existence of a transnational network fostered and articulated by Schmucler which connected emerging cultural formations and used Comunicación the masa as a sounding board for it. Finally, we will linger on the “question” of communication/culture, specifically during the years 1972–1973, and the nature of a book market which encouraged professionalization and specialization, while serving as a basis for experimentation and intellectual intervention.