Main Article Content

José Álvarez García
Universidade de Vigo
Spain
Biography
José Antonio Fraiz Brea
Universidade de Vigo
Biography
María de la Cruz del Río Rama
Universidade de Vigo
Biography
Vol 23 No 1 (2014), Articles
DOI: https://doi.org/10.15304/rge.23.1.2462
Submitted: 18-03-2015 Accepted: 18-03-2015 Published: 18-03-2015
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Abstract

Neste artigo expóñense os resultados do estudo cuxo obxectivo é identificar as motivacións que impulsarían ás termas de Portugal a implantar e certificar un Sistema de Xestión de Calidade (SXC), coñe-cer os beneficios que perciben que obterían desa implantación, así como analizar o grao de madureza na xestión da calidade destas na actualidade. A metodoloxía de traballo consiste nunha análise descritiva xunto cunha análise factorial que nos permitirán validar as escalas de medida. A poboación obxectivo son as termas de Portugal, pertencentes á Asociación Termas de Portugal (ATP), cunha poboación obxecto de estudo de 32 termas activas. Os resultados obtidos indican que as motivacións máis importantes que im-pulsarían ás termas a implantar un SXC son de índole interna (mellorar os procesos e os procedementos in-ternos, o control e a eficiencia da empresa e servir de base para a Xestión da Calidade Total). Os principais beneficios que esperan obter son ofertar servizos de máis calidade, mellorar as vendas e incrementar a conciencia de calidade dos empregados. Nos factores críticos analizados, as termas de Portugal presentan un nivel de implantación ou un grao de madureza superior ao 70%.

 

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