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María de los Angeles Pérez Samper
Universidad de Barcelona
Spain
No 20 (2011): Poder, imagen, opinión pública y propaganda en la Edad Moderna, Articles
DOI: https://doi.org/10.15304/ohm.20.9
Submitted: 20-04-2012 Accepted: 20-04-2012 Published: 20-04-2012
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Abstract

If the Monarchy is the incarnation of the continuity, the Spanish Monarchyof the eighteenth century, without giving up to its roots and to its inheritance, will seek topresent such as a promoter of the change and of the modernisation. After the powerful imageof the Monarchy of the Austrias, the Borbones will try to build its own image, a new picture,reformist, specific to the century of the Reason and of Enlightenment, an at the same timeSpanish and European image, inspired by the French Monarchy, but that sought be faithful toherself, creating an own model. Monarchy and dynasty were combined to create an originaland distinctive style.
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