La segmentación de los usuarios como instrumento de gestión sanitaria
Article Sidebar
Main Article Content
Vol 12 No 3 (2013), Articles
Submitted: 18-12-2013
Accepted: 18-12-2013
Abstract
The objectives of this work focuses on (1) To analyze the segments of users and potential users of public health services based on their level of use of the system and (2) the demonstration that the high frequency of use of the public health services is related to the degree of satisfaction with them. The results obtained allow to demonstrate that it is possible to establish user profiles based on their frequency of use of public health services, and that the elements that determine the satisfaction with these vary according to the category of user. This is a very useful tool for the design and management of health services, orienting them to the needs of citizens and thus raising their level of satisfaction.
Keywords:
Public Management, consumer satisfaction, health policy, health service use, service quality
Article Details
Most read articles by the same author(s)
- Erika Jaráiz Gulías, La cooperación de la Xunta de Galicia y su gestión , RIPS: Revista de Investigaciones Políticas y Sociológicas: Vol 10 No 1 (2011): Monográfico extraordinario: "La cooperación al desarrollo en España"
- María Pereira López, Erika Jaráiz Gulías, The New Public Service (NPS), a Paradigm for the Construction of New Methodological Models for Analysing Public Administration , RIPS: Revista de Investigaciones Políticas y Sociológicas: Vol 14 No 2 (2015)
- Nieves Lagares Diez, María Pereira López, Erika Jaráiz Gulías, Why campaigns? 2014 European elections in Spain , MARCO (Márketing y Comunicación Política): Vol 1 (2015)