La cultura del usar y tirar. ¿Un problema de investigación?

Abstract

Since the 1990s economic and cultural globalisation has brought about a series of radical changes that have impacted on the fashion industry scenario; changes that have not only affected production, distribution and commercialisation systems, but which have also laid the foundations for new types of relations between consumers and the items on sale. Lipovetsky, (2007) Zygmun Bauman (2007), both reflect similar opinions to this effect, claiming that humankind today obeys the dictates of a ‘throwaway’ society. They believe that this is attributable to the growing sense that everything is ephemeral and that the useful life of the products we buy is extremely short. We are driven by a desire for the very latest, the fastest or the most stylish product, or quite simply by a desire ‘for change’.