¿Qué valoran los electores persuadibles en la decisión de votar?

Abstract

This paper explores the major determinants in the decision to vote of the voters who do not always vote the same party in the different Portuguese legislative elections. For this purpose built two models (PS and PSD) based on contributions from Political Science and Social Psychology, and more specifically in the Theory of Planned Behavior (TpB). It is important to note the explanatory power of the obtained models that, in the case of the PS exceeds 80% and in the case of the PSD 70 %. The predictors of the direct intention to vote are proximity favor and the dimensions of the TPB, prays for the PS prays for the PSD. Factors such as the emotional support to the leader, the satisfaction and confidence in the work developed by the government, were also relevant in the decision-making of this segment.