The political “infotainment” in Internet: The presence of five European leaders on YouTube
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Vol 11 No 4 (2012), Articles
Submitted: 07-01-2013
Accepted: 07-01-2013
Abstract
This research focuses in the study of political infotainment. Originally, this is a genre linked to television, but now it is present in other media as Internet. This paper proves that many political videos of YouTube satisfy the characteristics of infotainment. Specifically, this paper shows the results of an analysis of the most played videos in YouTube in 2010 of of some representatives of European policy as Nicolas Sarkozy (France), Silvio Berlusconi (Italy), Gordon Brown (United Kingdom), José Sócrates (Portugal) or José Luis Rodríguez Zapatero (Spain). This research also shows that the presence of these politicians’ decreases in YouTube, once the representatives leave frontline politics.
Keywords:
Infotainment, Political Communication, Internet, YouTube