El discurso político en momentos de campaña electoral. Una aproximación desde el Análisis Crítico del Discurso

Abstract

The objective of this article is to present a theoretical and methodological contribution of Critical Analysis applied to political discourse. The research proposes a conceptual review of the different orientations, plans and proposals of this qualitative analysis technique from a gender perspective. The corpus was set up by the selection of Government Plans of the political parties participating in the 2017 election campaign in Ecuador in context with campaign spots which are consider as suitable context units for the interpretation and analysis of the texts. This research takes as its underlying fundament the Foucaultian theory of power and discourse, the proposal is to understand speech as an instrument of power. In conclusion, the findings reveal the limits of liberal democracy and the use of a series of discursive resources that legitimize prejudices and stereotypes. A range of qualifications and other resources such as institutionalism, religion or traditions were identified and subsequently analyzed in order to know why they are considered as principles that determine truthfulness and the requirements to enter the order of a discourse.