La arquitectura en los imaginarios turísticos

Abstract

Since the beginning of s. XX the imaginaries have received attention mostly in the socialsciences. However their importance and influence other areas of study recently been interested in understanding. In this context, it is shows the research “Participation and consideration of the architecture of S. XX in the promotion and tourism development. The Mexico case”, whose objective is to understand how the social imaginaries influence in the perception of architecture in the touristic places. We will use the media to which the tourist come to know and explore the destinations that want to visit, specifically three guidebooks, the website www.visitmexico.com and the Institutional Video Rutas de México.