La construcción de la imagen de sí mismo y los imaginarios sociales en los discursos de campaña de Ricardo Lagos y Michelle Bachelet: Un acercamiento desde el análisis del discurso

Abstract

This work raises the construction of the image of self (ethos) in the speeches of two formerChilean presidents Ricardo Lagos and Michelle Bachelet, and their relationship with social imaginary applied to the realm of politics. The corpus studied includes campaign speeches of the two former presidents, in their complete versions, compared to different sectors of Chilean society. Our interest is mainly to study the manifestations of ethos in the textual surface through specific categories of discourse analysis of French origin. Along with this, we intend to highlight the differences between the ethos mobilized in the discourses of Ricardo Lagos and Michelle Bachelet’s speeches, as well as reflect how this ethos can understand the social and political imaginary of a given society.