CATALÁN, , S. and MARCHAN, , J., 2024. Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give” perspective. Revista Galega de Economía [en línea], vol. 33, no. 3, pp. 9593. [Consulta: 19 December 2024]. DOI 10.15304/rge.33.3.9593. Disponible en: https://revistas.usc.gal/index.php/rge/article/view/9593.