CALVO DOPICO, , D., DEL CASTILLO PUENTE, , Ángel M. and ARIAS MONTERO, , S.R., 2021. Marketing strategies of global and local brands in developing economies: a comparative study in the Ecuadorian chocolate market. Revista Galega de Economía [en línea], vol. 30, no. 4, pp. 1-19. [Consulta: 28 May 2024]. DOI 10.15304/rge.30.4.7824. Disponible en: https://revistas.usc.gal/index.php/rge/article/view/7824.