Marketing strategies of global and local brands in developing economies: a comparative study in the Ecuadorian chocolate market. Revista Galega de Economía, [S. l.], v. 30, n. 4, p. 1–19, 2021. DOI: 10.15304/rge.30.4.7824. Disponível em: https://revistas.usc.gal/index.php/rge/article/view/7824. Acesso em: 15 jul. 2026.