Os códigos lingüísticos da rede e a paisaxe lingüística galega

Abstract

In this study we analyze the social projection of new linguistic codes originating from technological advan­ces, and, in particular, from computer-mediated com­munication systems. We aim to ascertain, on the one hand, the extent of their presence in the language of advertising, a sphere in which these linguistic practices are increasingly common, and, on the other hand, their impact on the Linguistic Landscape, a space with a high concentration of advertising and where these new wri­ting systems are increasingly visible. This is done with several objectives in mind: firstly, to determine the de­gree of expansion shown by writing systems origina­ting from the Internet and to describe their origin, the motivations which explain their use, and social attitu­des towards them; secondly, to highlight the potential of these codes in certain spheres which go beyond the communicative or linguistic domain in which they ori­ginated, and, in particular, in the Linguistic Landscape of Galiza. Aside from the Galician-Spanish dichotomy and the presence of foreign languages, it would seem relevant to incorporate these uses in Linguistic Land-scape study, since they are also an indicator of linguistic vitality. To this aim, we collect a representative corpus in order to carry out a qualitative, but also quantitative, study. Through examples, we explore specific manifes­tations, the motivations which lie behind their use, and their social significance. The results support our initial hypotheses and demonstrate, in addition, the importan­ce of adopting a multidisciplinary approach in order to reflect on this type of linguistic innovation and, in this way, on the (socio)linguistic reality of Galiza.